Whether you are paying attention to it or not, you have an employer brand. So, what is it and why does it matter?
An employer brand is your reputation as an employer. Think of your employees as your internal clients. If you aren’t working towards building a strong employer brand you’re limiting your ability to attract, train and engage with the very people you need to make your business a success i.e. happy employees who feel connected to your business and therefore give a damn.
We all know it’s a sellers’ market out there, so putting your business head on, what do you do in that type of market? You design and implement a strategy that will help you improve your offering and differentiate yourself from others. You want to be the employer destination of choice. You certainly don’t want people to only work with and for you because they have no other choice!
However, you can’t promote yourself as something you’re not. These days social media and workplace review tools make it all too easy for potential internal clients (employees) to verify your claims.
Your employer brand needs to reflect your values and the reality of how you manage your people. People love bad news and gossip, don’t hand it to them on a plate! (Google has been finding that out…). I’ve lost count of the number of times a company’s stated values bears no resemblance to the reality in the workplace, it’s just wishful thinking on wallpaper.
Before you start shouting about how great you are to work for, make sure you can deliver.
If this all sounds a bit daunting but you know your business is ready for it, get in touch and let’s have a chat (details below).
Check out my podcasts, videos and blogs for more advice and do get in touch if you would like help to build your employer brand and learn how to navigate the people landscape in your business firstname.lastname@example.org